Sales Managers

Marketing, Sales, and Service > Marketing Management

Projected Growth: Average

Projected Job Openings

Considerable Preparation Needed

Job Description

Your job is to Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Common job titles of Sales Managers include:

Experience and Education

A considerable amount of work-related skill, knowledge, or experience is needed for this occupation. For example, a person in this occupation must complete four years of college and work for several years in industry to be considered qualified.

  • 65.22% said they needed a Bachelor's Degree.

  • 13.04% said they needed a Associate's Degree.


    Direct and coordinate activities involving sales of manufactured products, services, commodities, real estate or other subjects of sale.

    Direct clerical staff to keep records of export correspondence, bid requests, and credit collections, and to maintain current information on tariffs, licenses, and restrictions.

    Oversee regional and local sales managers and their staffs.

    Resolve customer complaints regarding sales and service.

    Confer with potential customers regarding equipment needs and advise customers on types of equipment to purchase.

    Confer or consult with department heads to plan advertising services and to secure information on equipment and customer specifications.

    Direct, coordinate, and review activities in sales and service accounting and record-keeping, and in receiving and shipping operations.

    Review operational records and reports to project sales and determine profitability.

    Direct foreign sales and service outlets of an organization.

    Visit franchised dealers to stimulate interest in establishment or expansion of leasing programs.

    Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs.

    Represent company at trade association meetings to promote products.

    Prepare budgets and approve budget expenditures.

    Advise dealers and distributors on policies and operating procedures to ensure functional effectiveness of business.

    Determine price schedules and discount rates.

    Monitor customer preferences to determine focus of sales efforts.

    Assess marketing potential of new and existing store locations, considering statistics and expenditures.


Tablet computers


Personal computers

Notebook computers

Desktop computers


Adobe Systems Adobe Acrobat

Adobe Systems Adobe Creative Cloud

Bentley MicroStation

Data entry software

Eclipse IDE


Geographic information system GIS software

All Technologies

Google AdWords

Google Analytics

Google Docs

Hypertext markup language HTML

IBM Cognos Impromptu

IBM SPSS Statistics


Marketo Marketing Automation

Microsoft Azure

Microsoft Dynamics

Microsoft Dynamics GP

Microsoft Exchange Server

Microsoft SharePoint

Microsoft SQL Server


NetSuite ERP

Oracle Business Intelligence Enterprise Edition

Oracle Fusion Applications

Oracle Hyperion

Oracle PeopleSoft Financials

Oracle Primavera Enterprise Project Portfolio Management

Oracle Taleo

Qlik Tech QlikView


Salesforce software

SAP Business Objects

SAP Crystal Reports

Splunk Enterprise



Teradata Database



Adobe Systems Adobe ActionScript

Adobe Systems Adobe Flash

Avidian Technologies Prophet

Blackbaud The Raiser’s Edge

Contact management software

Delphi Discovery

Delphi Technology

Eden Sales Manager

FileMaker Pro

HEAT Software GoldMine

Human resource management software HRMS

IBM Power Systems software

Inventory software


Maximizer Software Maximizer Enterprise


NetSuite NetCRM

Oracle Eloqua

Sage 50 Accounting

Sage ACT! Salesforce CRM

SAP BusinessObjects Crystal Reports

Scheduling software

Software on Sailboats Desktop Sales Manager

Tax software

Vanguard Software Vanguard Sales Manager

Workforce management software



Persuading others to change their minds or behavior.

Active Listening

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.


Talking to others to convey information effectively.

Reading Comprehension

Understanding written sentences and paragraphs in work related documents.

Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Social Perceptiveness

Being aware of others' reactions and understanding why they react as they do.


Adjusting actions in relation to others' actions.


Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Judgment and Decision Making

Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Management of Personnel Resources

Motivating, developing, and directing people as they work, identifying the best people for the job.


Communicating effectively in writing as appropriate for the needs of the audience.


Using mathematics to solve problems.

Active Learning

Understanding the implications of new information for both current and future problem-solving and decision-making.

Learning Strategies

Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.


Bringing others together and trying to reconcile differences.


Teaching others how to do something.

Service Orientation

Actively looking for ways to help people.

Complex Problem Solving

Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Systems Analysis

Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Systems Evaluation

Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Time Management

Managing one's own time and the time of others.

Management of Financial Resources

Determining how money will be spent to get the work done, and accounting for these expenditures.


Listen to and understand information and ideas presented through spoken words and sentences.

Cognitive Abilities › Verbal Abilities › Oral Comprehension

Read and understand information and ideas presented in writing.

Cognitive Abilities › Verbal Abilities › Written Comprehension

Communicate information and ideas in speaking so others will understand.

Cognitive Abilities › Verbal Abilities › Oral Expression

Communicate information and ideas in writing so others will understand.

Cognitive Abilities › Verbal Abilities › Written Expression

Apply general rules to specific problems to produce answers that make sense.

Cognitive Abilities › Idea Generation and Reasoning Abilities › Deductive Reasoning

Identify and understand the speech of another person.

Auditory and Speech Abilities › Sensory Abilities › Speech Recognition

Speak clearly so others can understand you.

Auditory and Speech Abilities › Sensory Abilities › Speech Clarity

Combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).

Cognitive Abilities › Idea Generation and Reasoning Abilities › Inductive Reasoning

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Occupation Sections


Sales and Marketing

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

English Language

Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Administration and Management

Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Education and Training

Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

Computers and Electronics

Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Communications and Media

Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.


Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Personnel and Human Resources

Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.

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