Radio and Television Announcers

Arts, Audio/Video Technology & Communications > Journalism and Broadcasting

Projected Growth: Decline

4000+
Projected Job Openings

Considerable Preparation Needed

Job Description

Your job is to Speak or read from scripted materials, such as news reports or commercial messages, on radio or television. May announce artist or title of performance, identify station, or interview guests.

Common job titles of Radio and Television Announcers include:
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Experience and Education

A considerable amount of work-related skill, knowledge, or experience is needed for this occupation. For example, a person in this occupation must complete four years of college and work for several years in industry to be considered qualified.

  • 55.04% said they needed a Bachelor's Degree.

  • 10.14% said they needed a Some College Courses.

Tasks

    Develop story lines for broadcasts.

    Select program content, in conjunction with producers and assistants, based on factors such as program specialties, audience tastes, or requests from the public.

    Announce musical selections, station breaks, commercials, or public service information, and accept requests from listening audience.

    Coordinate games, contests, or other on-air competitions, performing such duties as asking questions and awarding prizes.

    Keep daily program logs to provide information on all elements aired during broadcast, such as musical selections and station promotions.

    Maintain organization of the music library.

    Study background information to prepare for programs or interviews.

    Identify stations, and introduce or close shows, ad-libbing or using memorized or read scripts.

    Prepare and deliver news, sports, or weather reports, gathering and rewriting material so that it will convey required information and fit specific time slots.

    Discuss various topics over the telephone with viewers or listeners.

    Comment on music and other matters, such as weather or traffic conditions.

    Record commercials for later broadcast.

    Operate control consoles.

    Write and edit video and scripts for broadcasts.

    Give network cues permitting selected stations to receive programs.

    Locate guests to appear on talk or interview shows.

    Moderate panels or discussion shows on topics such as current affairs, art, or education.

    Read news flashes to inform audiences of important events.

    Provide commentary and conduct interviews during sporting events, parades, conventions, or other events.

    Attend press conferences to gather information for broadcast.

    Describe or demonstrate products that viewers may purchase through specific shows or in stores.

    Make promotional appearances at public or private events to represent their employers.

    Host civic, charitable, or promotional events that are broadcast over television or radio.

    Interview show guests about their lives, their work, or topics of current interest.

Tools

Touch screen computer monitors

Teleprompters

Tablet computers

Smart phones

Record turntables

Personal computers

Multi-line telephone systems

All Tools

Mixing desks

Microphone stands

Laptop computers

Headsets

Headset microphones

Earpieces

Digital audio recorders

Desktop computers

Compact disk CD players

Audio playback equipment

Audio control consoles

Technologies

Dalet Digital Media Systems Dalet Media Life

Adobe Systems Adobe Audition

Audion Laboratories VoxPro

Avid Technology Pro Tools

Burli Software Burli Newsroom System

Program logging software

Statistical processing software

Skills

Speaking

Talking to others to convey information effectively.

Reading Comprehension

Understanding written sentences and paragraphs in work related documents.

Active Listening

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Social Perceptiveness

Being aware of others' reactions and understanding why they react as they do.

Time Management

Managing one's own time and the time of others.

Active Learning

Understanding the implications of new information for both current and future problem-solving and decision-making.

Monitoring

Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Judgment and Decision Making

Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Writing

Communicating effectively in writing as appropriate for the needs of the audience.

Coordination

Adjusting actions in relation to others' actions.

Service Orientation

Actively looking for ways to help people.

Complex Problem Solving

Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Abilities

Communicate information and ideas in speaking so others will understand.

Cognitive Abilities › Verbal Abilities › Oral Expression

Speak clearly so others can understand you.

Auditory and Speech Abilities › Sensory Abilities › Speech Clarity

Listen to and understand information and ideas presented through spoken words and sentences.

Cognitive Abilities › Verbal Abilities › Oral Comprehension

Read and understand information and ideas presented in writing.

Cognitive Abilities › Verbal Abilities › Written Comprehension

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