Projected Growth: Average
Projected Job Openings
Considerable Preparation Needed
Your job is to Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Common job titles of Public Relations Specialists include:
Experience and Education
A considerable amount of work-related skill, knowledge, or experience is needed for this occupation. For example, a person in this occupation must complete four years of college and work for several years in industry to be considered qualified.
91.67% said they needed a Bachelor's Degree.
8.33% said they needed a Master's Degree.
Update and maintain content posted on the Web.
Coach client representatives in effective communication with the public or with employees.
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.
Write press releases or other media communications to promote clients.
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
Coordinate public responses to environmental management incidents or conflicts.
Purchase advertising space or time as required to promote client's product or agenda.
Prepare or deliver speeches to further public relations objectives.
Consult with advertising agencies or staff to arrange promotional campaigns in all types of media for products, organizations, or individuals.
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.
Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.
Develop marketing campaigns for environmental technologies or services.
Plan or conduct market or public opinion research to test products or determine potential for product success, communicating results to client or management.
Multi-line telephone systems
Computer laser printers
Adobe Systems Adobe Creative Cloud
Adobe Systems Adobe Illustrator
Adobe Systems Adobe InDesign
Adobe Systems Adobe Photoshop
Cascading Style Sheets CSS
Data entry softwareAll Technologies
Hypertext markup language HTML
Marketo Marketing Automation
Adobe Systems Adobe ActionScript
Adobe Systems Adobe After Effects
Adobe Systems Adobe Dreamweaver
Adobe Systems Adobe Fireworks
Adobe Systems Adobe Flash
Adobe Systems Adobe Reader
Adobe Systems Adobe Writer
Apple Final Cut Express
Apple Final Cut Pro
Blackbaud The Raiser’s Edge
Customer relationship management CRM software
Dynamic hypertext markup language DHTML
Extensible HyperText Markup Language XHTML
Oracle Business Intelligence Discoverer
Website management software
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Talking to others to convey information effectively.
Communicating effectively in writing as appropriate for the needs of the audience.
Being aware of others' reactions and understanding why they react as they do.
Adjusting actions in relation to others' actions.
Managing one's own time and the time of others.
Understanding written sentences and paragraphs in work related documents.
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Persuading others to change their minds or behavior.
Complex Problem Solving
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Judgment and Decision Making
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Bringing others together and trying to reconcile differences.
Understanding the implications of new information for both current and future problem-solving and decision-making.
Actively looking for ways to help people.
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Teaching others how to do something.
Listen to and understand information and ideas presented through spoken words and sentences.
Cognitive Abilities › Verbal Abilities › Oral Comprehension
Communicate information and ideas in speaking so others will understand.
Cognitive Abilities › Verbal Abilities › Oral Expression
Communicate information and ideas in writing so others will understand.
Cognitive Abilities › Verbal Abilities › Written Expression
Speak clearly so others can understand you.
Auditory and Speech Abilities › Sensory Abilities › Speech Clarity
Read and understand information and ideas presented in writing.
Cognitive Abilities › Verbal Abilities › Written Comprehension
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
Real People, Real Stories
As the Vice President, Global Digital & Integrated Sales, Rob Kligman’s responsibilities include wor … Read More »