Projected Growth: Faster than average
Projected Job Openings
Considerable Preparation Needed
Your job is to Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.
Common job titles of Funding Managers include:
Experience and Education
A considerable amount of work-related skill, knowledge, or experience is needed for this occupation. For example, a person in this occupation must complete four years of college and work for several years in industry to be considered qualified.
72.48% said they needed a Bachelor's Degree.
11.18% said they needed a Some College Courses.
Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
Assign, supervise, and review the activities of public relations staff.
Establish goals for soliciting funds, develop policies for collection and safeguarding of contributions, and coordinate disbursement of funds.
Respond to requests for information about employers' activities or status.
Evaluate advertising and promotion programs for compatibility with public relations efforts.
Manage communications budgets.
Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
Develop, implement, and maintain crisis communication plans.
Design and edit promotional publications, such as brochures.
Observe and report on social, economic, and political trends that might affect employers.
Produce films and other video products, regulate their distribution, and operate film library.
Maintain company archives.
Formulate policies and procedures related to public information programs, working with public relations executives.
Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs.
Confer with labor relations managers to develop internal communications that keep employees informed of company activities.
Draft speeches for company executives and arrange interviews and other forms of contact for them.
Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
Manage in-house communication courses.
Multi-line telephone systems
Adobe Systems Adobe Creative Cloud
Adobe Systems Adobe Illustrator
Adobe Systems Adobe InDesign
Adobe Systems Adobe Photoshop
Data entry software
Hypertext markup language HTML
Marketo Marketing Automation
Oracle PeopleSoft Financials
Adobe Systems Adobe After Effects
Adobe Systems Adobe Distiller
Adobe Systems Adobe Dreamweaver
Adobe Systems Adobe Fireworks
Adobe Systems Adobe Flash
Adobe Systems Adobe Flash Player
Adobe Systems Adobe PageMaker
Apple Final Cut Pro
Blackbaud The Raiser’s Edge
Corel WordPerfect Office Suite
Fund accounting software
Human resource management software HRMS
Oracle Siebel Server Sync
Being aware of others' reactions and understanding why they react as they do.
Understanding written sentences and paragraphs in work related documents.
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Communicating effectively in writing as appropriate for the needs of the audience.
Talking to others to convey information effectively.
Persuading others to change their minds or behavior.
Judgment and Decision Making
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Understanding the implications of new information for both current and future problem-solving and decision-making.
Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Adjusting actions in relation to others' actions.
Bringing others together and trying to reconcile differences.
Teaching others how to do something.
Actively looking for ways to help people.
Complex Problem Solving
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Managing one's own time and the time of others.
Management of Financial Resources
Determining how money will be spent to get the work done, and accounting for these expenditures.
Management of Personnel Resources
Motivating, developing, and directing people as they work, identifying the best people for the job.
Communicate information and ideas in speaking so others will understand.
Cognitive Abilities › Verbal Abilities › Oral Expression
Communicate information and ideas in writing so others will understand.
Cognitive Abilities › Verbal Abilities › Written Expression
Listen to and understand information and ideas presented through spoken words and sentences.
Cognitive Abilities › Verbal Abilities › Oral Comprehension
Read and understand information and ideas presented in writing.
Cognitive Abilities › Verbal Abilities › Written Comprehension
Come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Cognitive Abilities › Idea Generation and Reasoning Abilities › Fluency of Ideas
Tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Cognitive Abilities › Idea Generation and Reasoning Abilities › Problem Sensitivity
Apply general rules to specific problems to produce answers that make sense.
Cognitive Abilities › Idea Generation and Reasoning Abilities › Deductive Reasoning
Speak clearly so others can understand you.
Auditory and Speech Abilities › Sensory Abilities › Speech Clarity
Come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Cognitive Abilities › Idea Generation and Reasoning Abilities › Originality
See details at close range (within a few feet of the observer).
Sensory Abilities › Visual Abilities › Near Vision
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.