Marketing Managers

Marketing, Sales, and Service > Marketing Management

Projected Growth: Faster than average

Projected Job Openings

Considerable Preparation Needed

Job Description

Your job is to Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Common job titles of Marketing Managers include:

Experience and Education

A considerable amount of work-related skill, knowledge, or experience is needed for this occupation. For example, a person in this occupation must complete four years of college and work for several years in industry to be considered qualified.

  • 55.76% said they needed a Bachelor's Degree.

  • 24.36% said they needed a Master's Degree.


    Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

    Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.

    Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.

    Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.

    Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

    Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.

    Compile lists describing product or service offerings.

    Consult with product development personnel on product specifications such as design, color, or packaging.

    Develop pricing strategies, balancing firm objectives and customer satisfaction.

    Conduct economic or commercial surveys to identify potential markets for products or services.

    Initiate market research studies or analyze their findings.

    Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

    Select products or accessories to be displayed at trade or special production shows.

    Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

    Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.

    Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.

    Integrate environmental information into product or company marketing strategies, policies, or activities.

    Develop business cases for environmental marketing strategies.

    Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

    Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.


Tablet computers



Personal digital assistants PDA

Personal computers

Notebook computers

Laser facsimile machines

All Tools

Desktop computers


Adobe Systems Adobe Creative Cloud

Adobe Systems Adobe Illustrator

Adobe Systems Adobe InDesign

Amazon Redshift

Apache Cassandra

Apache Hadoop

Apache Hive

All Technologies

Apache Pig

Apache Solr

Apple macOS

Atlassian JIRA

Cascading Style Sheets CSS







Google AdWords

Google Analytics

Google Docs

Hypertext markup language HTML

IBM Cognos Impromptu

IBM SPSS Statistics

Intuit QuickBooks



Marketo Marketing Automation

Microsoft Azure

Microsoft Dynamics

Microsoft SQL Server

Microsoft Visual Basic Scripting Edition VBScript



NetSuite ERP

Oracle Business Intelligence Enterprise Edition

Oracle Fusion Applications

Oracle Hyperion

Oracle JavaServer Pages JSP

Oracle PeopleSoft Financials

Oracle PL/SQL


Qlik Tech QlikView


Ruby on Rails

Salesforce software

SAP Business Objects

Splunk Enterprise




Teradata Database

The MathWorks MATLAB



Adobe Systems Adobe ActionScript

Adobe Systems Adobe After Effects

Adobe Systems Adobe Dreamweaver

Adobe Systems Adobe Fireworks

Adobe Systems Adobe Flash

Adobe Systems Adobe Reader

AdSense Tracker

AEC Software FastTrack

Apple Final Cut Pro

Armand Morin MultiTrack Generator

Blackbaud The Raiser’s Edge


Constant Contact

Data base reporting software


Delphi Technology

Dynamic hypertext markup language DHTML

Extensible HyperText Markup Language XHTML

FileMaker Pro

Fund accounting software

IBM InfoSphere DataStage

IBM Power Systems software

Jupyter Notebook

LAMP Stack


Lyris HQ Web-Analytics Solution



Nedstat Sitestat

Online advertising reporting software

Oracle Beehive

Oracle Eloqua

Oracle Siebel Server Sync

QAD Marketing Automation

Sage SalesLogix Salesforce CRM


Reading Comprehension

Understanding written sentences and paragraphs in work related documents.

Active Listening

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.


Talking to others to convey information effectively.

Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Active Learning

Understanding the implications of new information for both current and future problem-solving and decision-making.

Social Perceptiveness

Being aware of others' reactions and understanding why they react as they do.


Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.


Persuading others to change their minds or behavior.

Judgment and Decision Making

Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Service Orientation

Actively looking for ways to help people.


Communicating effectively in writing as appropriate for the needs of the audience.

Learning Strategies

Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.


Adjusting actions in relation to others' actions.


Bringing others together and trying to reconcile differences.


Teaching others how to do something.

Complex Problem Solving

Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Operations Analysis

Analyzing needs and product requirements to create a design.

Systems Analysis

Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Systems Evaluation

Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Time Management

Managing one's own time and the time of others.

Management of Personnel Resources

Motivating, developing, and directing people as they work, identifying the best people for the job.


Listen to and understand information and ideas presented through spoken words and sentences.

Cognitive Abilities › Verbal Abilities › Oral Comprehension

Read and understand information and ideas presented in writing.

Cognitive Abilities › Verbal Abilities › Written Comprehension

Communicate information and ideas in speaking so others will understand.

Cognitive Abilities › Verbal Abilities › Oral Expression

Communicate information and ideas in writing so others will understand.

Cognitive Abilities › Verbal Abilities › Written Expression

Apply general rules to specific problems to produce answers that make sense.

Cognitive Abilities › Idea Generation and Reasoning Abilities › Deductive Reasoning

Come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

Cognitive Abilities › Idea Generation and Reasoning Abilities › Fluency of Ideas

Come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

Cognitive Abilities › Idea Generation and Reasoning Abilities › Originality

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Occupation Sections


Sales and Marketing

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

English Language

Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Administration and Management

Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Communications and Media

Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Computers and Electronics

Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.


Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.


Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

Economics and Accounting

Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

Education and Training

Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.


Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

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