Projected Growth: Faster than average
Projected Job Openings
Considerable Preparation Needed
Your job is to Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring the firm’s customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Common job titles of Marketing Managers include:
Experience and Education
A considerable amount of work-related skill, knowledge, or experience is needed for this occupation. For example, a person in this occupation must complete four years of college and work for several years in industry to be considered qualified.
55.76% said they needed a Bachelor's Degree.
24.36% said they needed a Master's Degree.
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
Recommend modifications to products, packaging, production processes, or other characteristics to improve the environmental soundness or sustainability of products.
Consult with buying personnel to gain advice regarding environmentally sound or sustainable products.
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
Advise business or other groups on local, national, or international factors affecting the buying or selling of products or services.
Compile lists describing product or service offerings.
Consult with product development personnel on product specifications such as design, color, or packaging.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Conduct economic or commercial surveys to identify potential markets for products or services.
Initiate market research studies or analyze their findings.
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Select products or accessories to be displayed at trade or special production shows.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Integrate environmental information into product or company marketing strategies, policies, or activities.
Develop business cases for environmental marketing strategies.
Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Adobe Systems Adobe Creative Cloud
Adobe Systems Adobe Illustrator
Adobe Systems Adobe InDesign
Apache HiveAll Technologies
Cascading Style Sheets CSS
Hypertext markup language HTML
IBM Cognos Impromptu
IBM SPSS Statistics
Marketo Marketing Automation
Microsoft SQL Server
Microsoft Visual Basic Scripting Edition VBScript
Oracle Business Intelligence Enterprise Edition
Oracle Fusion Applications
Oracle JavaServer Pages JSP
Oracle PeopleSoft Financials
Qlik Tech QlikView
Ruby on Rails
SAP Business Objects
The MathWorks MATLAB
Adobe Systems Adobe ActionScript
Adobe Systems Adobe After Effects
Adobe Systems Adobe Dreamweaver
Adobe Systems Adobe Fireworks
Adobe Systems Adobe Flash
Adobe Systems Adobe Reader
AEC Software FastTrack
Apple Final Cut Pro
Armand Morin MultiTrack Generator
Blackbaud The Raiser’s Edge
Data base reporting software
Dynamic hypertext markup language DHTML
Extensible HyperText Markup Language XHTML
Fund accounting software
IBM InfoSphere DataStage
IBM Power Systems software
Lyris HQ Web-Analytics Solution
Online advertising reporting software
Oracle Siebel Server Sync
QAD Marketing Automation
Salesforce.com Salesforce CRM
Understanding written sentences and paragraphs in work related documents.
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Talking to others to convey information effectively.
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Understanding the implications of new information for both current and future problem-solving and decision-making.
Being aware of others' reactions and understanding why they react as they do.
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Persuading others to change their minds or behavior.
Judgment and Decision Making
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Actively looking for ways to help people.
Communicating effectively in writing as appropriate for the needs of the audience.
Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
Adjusting actions in relation to others' actions.
Bringing others together and trying to reconcile differences.
Teaching others how to do something.
Complex Problem Solving
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Analyzing needs and product requirements to create a design.
Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Managing one's own time and the time of others.
Management of Personnel Resources
Motivating, developing, and directing people as they work, identifying the best people for the job.
Listen to and understand information and ideas presented through spoken words and sentences.
Cognitive Abilities › Verbal Abilities › Oral Comprehension
Read and understand information and ideas presented in writing.
Cognitive Abilities › Verbal Abilities › Written Comprehension
Communicate information and ideas in speaking so others will understand.
Cognitive Abilities › Verbal Abilities › Oral Expression
Communicate information and ideas in writing so others will understand.
Cognitive Abilities › Verbal Abilities › Written Expression
Apply general rules to specific problems to produce answers that make sense.
Cognitive Abilities › Idea Generation and Reasoning Abilities › Deductive Reasoning
Come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Cognitive Abilities › Idea Generation and Reasoning Abilities › Fluency of Ideas
Come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Cognitive Abilities › Idea Generation and Reasoning Abilities › Originality
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Administration and Management
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Communications and Media
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Computers and Electronics
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Economics and Accounting
Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.
Education and Training
Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.
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