Projected Growth: Little or no change
Projected Job Openings
Considerable Preparation Needed
Your job is to Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Common job titles of Copy Writers include:
Experience and Education
A considerable amount of work-related skill, knowledge, or experience is needed for this occupation. For example, a person in this occupation must complete four years of college and work for several years in industry to be considered qualified.
71.3% said they needed a Bachelor's Degree.
15.93% said they needed a Some College Courses.
Present drafts and ideas to clients.
Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.
Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
Vary language and tone of messages based on product and medium.
Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.
Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
Conduct research and interviews to determine which of a product's selling features should be promoted.
Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.
Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
Universal serial bus USB flash drives
Adobe Systems Adobe Creative Cloud
Adobe Systems Adobe Illustrator
Adobe Systems Adobe InDesign
Hypertext markup language HTML
Adobe Systems Adobe Dreamweaver
Adobe Systems Adobe Persuasion
Adobe Systems Adobe Premiere Pro
Apple Final Cut Pro
Apple Final Cut Pro X
Avid Technology Media Composer
Blackbaud The Raiser’s Edge
Understanding written sentences and paragraphs in work related documents.
Communicating effectively in writing as appropriate for the needs of the audience.
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Talking to others to convey information effectively.
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Complex Problem Solving
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Judgment and Decision Making
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Being aware of others' reactions and understanding why they react as they do.
Adjusting actions in relation to others' actions.
Persuading others to change their minds or behavior.
Managing one's own time and the time of others.
Understanding the implications of new information for both current and future problem-solving and decision-making.
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Read and understand information and ideas presented in writing.
Cognitive Abilities › Verbal Abilities › Written Comprehension
Communicate information and ideas in writing so others will understand.
Cognitive Abilities › Verbal Abilities › Written Expression
Listen to and understand information and ideas presented through spoken words and sentences.
Cognitive Abilities › Verbal Abilities › Oral Comprehension
Communicate information and ideas in speaking so others will understand.
Cognitive Abilities › Verbal Abilities › Oral Expression