Copy Writers

Arts, Audio/Video Technology & Communications > Journalism and Broadcasting

Projected Growth: Little or no change

12800+
Projected Job Openings

Considerable Preparation Needed

Job Description

Your job is to Write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Common job titles of Copy Writers include:
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Experience and Education

A considerable amount of work-related skill, knowledge, or experience is needed for this occupation. For example, a person in this occupation must complete four years of college and work for several years in industry to be considered qualified.

  • 71.3% said they needed a Bachelor's Degree.

  • 15.93% said they needed a Some College Courses.

Tasks

    Present drafts and ideas to clients.

    Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.

    Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.

    Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.

    Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.

    Vary language and tone of messages based on product and medium.

    Write to customers in their terms and on their level so that the advertiser's sales message is more readily received.

    Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.

    Conduct research and interviews to determine which of a product's selling features should be promoted.

    Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.

    Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.

    Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.

Tools

Videoconferencing equipment

Universal serial bus USB flash drives

Teleconferencing equipment

Personal computers

Laptop computers

Desktop computers

Copy machines

Technologies

Adobe Systems Adobe Creative Cloud

Adobe Systems Adobe Illustrator

Adobe Systems Adobe InDesign

Drupal

Google Analytics

Hypertext markup language HTML

LinkedIn

All Technologies

MySQL

YouTube

Adobe Systems Adobe Dreamweaver

Adobe Systems Adobe Persuasion

Adobe Systems Adobe Premiere Pro

Apple Final Cut Pro

Apple Final Cut Pro X

Avid Technology Media Composer

Blackbaud The Raiser’s Edge

Campaign Monitor

Corel Presentation

FileMaker Pro

Quark Xpress

SendGrid

Twitter

WordPress

Skills

Reading Comprehension

Understanding written sentences and paragraphs in work related documents.

Writing

Communicating effectively in writing as appropriate for the needs of the audience.

Active Listening

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking

Talking to others to convey information effectively.

Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Complex Problem Solving

Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Judgment and Decision Making

Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Social Perceptiveness

Being aware of others' reactions and understanding why they react as they do.

Coordination

Adjusting actions in relation to others' actions.

Persuasion

Persuading others to change their minds or behavior.

Time Management

Managing one's own time and the time of others.

Active Learning

Understanding the implications of new information for both current and future problem-solving and decision-making.

Monitoring

Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Abilities

Read and understand information and ideas presented in writing.

Cognitive Abilities › Verbal Abilities › Written Comprehension

Communicate information and ideas in writing so others will understand.

Cognitive Abilities › Verbal Abilities › Written Expression

Listen to and understand information and ideas presented through spoken words and sentences.

Cognitive Abilities › Verbal Abilities › Oral Comprehension

Communicate information and ideas in speaking so others will understand.

Cognitive Abilities › Verbal Abilities › Oral Expression

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