Agents and Business Managers of Artists, Performers, and Athletes

Arts, Audio/Video Technology & Communications > Performing Arts

Projected Growth: Faster than average

Projected Job Openings

Considerable Preparation Needed

Job Description

Your job is to Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.

Common job titles of Agents and Business Managers of Artists, Performers, and Athletes include:

Experience and Education

A considerable amount of work-related skill, knowledge, or experience is needed for this occupation. For example, a person in this occupation must complete four years of college and work for several years in industry to be considered qualified.

  • 49.79% said they needed a Bachelor's Degree.

  • 24.65% said they needed a Some College Courses.


    Develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure their clients' success.

    Keep informed of industry trends and deals.

    Collect fees, commissions, or other payments, according to contract terms.

    Confer with clients to develop strategies for their careers, and to explain actions taken on their behalf.

    Schedule promotional or performance engagements for clients.

    Manage business and financial affairs for clients, such as arranging travel and lodging, selling tickets, and directing marketing and advertising activities.

    Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.

    Arrange meetings concerning issues involving their clients.

    Conduct auditions or interviews to evaluate potential clients.

    Hire trainers or coaches to advise clients on performance matters such as training techniques or performance presentations.

    Obtain information about or inspect performance facilities, equipment, and accommodations to ensure that they meet specifications.

    Advise clients on financial and legal matters such as investments and taxes.

    Prepare periodic accounting statements for clients.


Videoconferencing equipment

Teleconferencing equipment

Tablet computers

Personal computers

Multiline telephone systems

Laser facsimile machines

Digital video cameras

All Tools

Desktop computers

Computer data input scanners


Apple macOS


Salesforce software

Avid Technology iNEWS


Salesforce Marketing Cloud

Statistical analysis software

All Technologies

Tax planning software


Videoconferencing software

Web server software


Listen to and understand information and ideas presented through spoken words and sentences.

Cognitive Abilities › Verbal Abilities › Oral Comprehension

Communicate information and ideas in speaking so others will understand.

Cognitive Abilities › Verbal Abilities › Oral Expression

Read and understand information and ideas presented in writing.

Cognitive Abilities › Verbal Abilities › Written Comprehension

TEST Your output This field is empty or does not exist This field is empty or does not exist

Occupation Sections


Sales and Marketing

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

English Language

Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media

Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Administration and Management

Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.


Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Fine Arts

Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

Economics and Accounting

Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

Personnel and Human Resources

Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.

Real People, Real Stories

Would you look at that! Unfortunately, we don't seem to have any real life stories related to Agents and Business Managers of Artists, Performers, and Athletes.

Perhaps you'd like to be the first? If so, let's talk about featuring your story!