Advertising and Promotions Managers

Marketing, Sales, and Service > Marketing Management

Projected Growth: Slower than average

2700+
Projected Job Openings

Considerable Preparation Needed

Job Description

Your job is to Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Common job titles of Advertising and Promotions Managers include:
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Experience and Education

A considerable amount of work-related skill, knowledge, or experience is needed for this occupation. For example, a person in this occupation must complete four years of college and work for several years in industry to be considered qualified.

  • 60.02% said they needed a Bachelor's Degree.

  • 9.82% said they needed a High School Diploma.

Tasks & Responsibilities

Wondering what Advertising and Promotions Managers REALLY do throughout a day at work? Perhaps you should know what you’ll be doing all day before pursuing a career. So here are some tasks that Advertising and Promotions Managers can be found doing during the work day. Hover over each task for information about relevance and importance. Scroll further to find a list of other careers that have similar tasks.


Essential Tasks

    Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

    Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.

    Contact organizations to explain services and facilities offered.

    Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.

    Plan and execute advertising policies and strategies for organizations.


Regular Tasks

    Create media notices about events.

    Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.

    Confer with clients to provide marketing or technical advice.

    Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.

    Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.

    Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.

    Direct and coordinate product research and development.

    Coordinate with the media to disseminate advertising.

    Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.

    Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.

    Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.

    Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.

    Prepare budgets and submit estimates for program costs as part of campaign plan development.


Occasional Tasks

    Manage sales team including setting goals, providing incentives, and evaluating employee performance.

    Represent company at trade association meetings to promote products.

    Train and direct workers engaged in developing and producing advertisements.

    Track program budgets, expenses, and campaign response rates to evaluate each campaign based on program objectives and industry norms.

    Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.

    Gather and organize information to plan advertising campaigns.

    Prepare and negotiate advertising and sales contracts.

    Assist with annual budget development.

What Tools and Technologies do Advertising and Promotions Managers use?

The future of work is gonna be… techy🤖. No matter the career path, you’ll have to understand what the experts use to get the job done. Employers want to see practical experience with these tools and technologies. Use these lists to figure out what tools you need to learn and see trends about up and coming tech. Scroll further to find a list of other careers that use similar tools.

Tools

Tablet computers

Scanners

Personal digital assistants PDA

Personal computers

Notebook computers

Desktop computers

Technologies

Adobe Systems Adobe Illustrator

Adobe Systems Adobe InDesign

Brainworks

Google Analytics

JavaScript

LinkedIn

Salesforce software

All Technologies

YouTube

Actuate BIRT

Adobe Systems Adobe Dreamweaver

Adobe Systems Adobe Flash Player

Adobe Systems Adobe Premiere Pro

AdRelevance

Apple Final Cut Pro

Apple iMovie

Avid Media Composer

Business analysis software

Constant Contact

Data visualization software

Data warehousing software

Experience in Software Webplanner

Google DoubleClick

MarketSharp

Microsoft Dynamics Marketing

PaloAlto Advertising Plan Pro

Relex Weibull

Structure query language SQL

Webtrends software

What Skills Do Advertising and Promotions Managers Need to Have?

Let’s be real… take a look in the mirror! Do you have the what it takes to join the other Advertising and Promotions Managers? The Skills? The Ability to succeed? If so, and you enjoy using these skills, then this job is for you. If not, GOOD NEWS, you can always pick up a new skill if you’re willing to put in the effort 💪

Skills

Active Listening

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Speaking

Talking to others to convey information effectively.

Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Social Perceptiveness

Being aware of others' reactions and understanding why they react as they do.

Reading Comprehension

Understanding written sentences and paragraphs in work related documents.

Judgment and Decision Making

Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Coordination

Adjusting actions in relation to others' actions.

Active Learning

Understanding the implications of new information for both current and future problem-solving and decision-making.

Monitoring

Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Writing

Communicating effectively in writing as appropriate for the needs of the audience.

Mathematics

Using mathematics to solve problems.

Learning Strategies

Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.

Persuasion

Persuading others to change their minds or behavior.

Negotiation

Bringing others together and trying to reconcile differences.

Service Orientation

Actively looking for ways to help people.

Complex Problem Solving

Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Systems Analysis

Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Systems Evaluation

Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Time Management

Managing one's own time and the time of others.

Management of Personnel Resources

Motivating, developing, and directing people as they work, identifying the best people for the job.

Abilities

Cognitive Abilities › Verbal Abilities › Oral Expression

Communicate information and ideas in speaking so others will understand.

Cognitive Abilities › Verbal Abilities › Oral Comprehension

Listen to and understand information and ideas presented through spoken words and sentences.

Cognitive Abilities › Verbal Abilities › Written Comprehension

Read and understand information and ideas presented in writing.

Cognitive Abilities › Verbal Abilities › Written Expression

Communicate information and ideas in writing so others will understand.

Cognitive Abilities › Idea Generation and Reasoning Abilities › Deductive Reasoning

Apply general rules to specific problems to produce answers that make sense.

Auditory and Speech Abilities › Sensory Abilities › Speech Recognition

Identify and understand the speech of another person.

Cognitive Abilities › Idea Generation and Reasoning Abilities › Fluency of Ideas

Come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

Sensory Abilities › Visual Abilities › Near Vision

See details at close range (within a few feet of the observer).

Cognitive Abilities › Idea Generation and Reasoning Abilities › Problem Sensitivity

Tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.

Everything Advertising and Promotions Managers Should Know…

Advertising and Promotions Managers typically have vast knowledge of the subjects below. Think about this a lot… if you’re not a fan of the subjects, chances are this career isn’t for you. But, there’s plenty of time to learn and continue to learn throughout your career 🎓

Knowledge

Sales and Marketing

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

English Language

Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Communications and Media

Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Computers and Electronics

Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Clerical

Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and other office procedures and terminology.

Mathematics

Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Economics and Accounting

Knowledge of economic and accounting principles and practices, the financial markets, banking and the analysis and reporting of financial data.

Administration and Management

Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

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